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Chemistri Becomes Leo Burnett/Detroit

Published on .

Chemistri, the independently-operating Leo Burnett Worldwide agency, has been officially renamed Leo Burnett/Detroit, as the agency has become more aligned with Leo Burnett's Chicago headquarters over the last two years. Tor Myhren will serve as executive creative director, reporting to worldwide deputy CCO Mark Tutssel. Myhren will be responsible for creative management on the General Motors business. Prior to joining Leo Burnett in 2004, Myhren was a creative director on Infiniti at TBWA/Chiat/Day/L.A.
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