"Slugs": Chiat/Day's first work for Adidas.
The spot, developed in the San Francisco office by Chuck McBride and Todd Grant, features a pair of disembodied shoes jogging through Mexico City to catchy Latin beats. At the end, we see that the shoes aren't empty, but helmed by a pair of slugs. "More power to you," reads the tagline. The spot will soon be followed by another, directed by Anonymous Content's David Fincher.