The Art Directors Club announced the winners of its 83rd Annual Awards today, and TBWA/Chiat/Day and Wieden + Kennedy led the field by earning two Gold medals and three Silvers each.
Chiat/Day won a Gold and Silver award for art direction and sound design, respectively, for its colorful animated campaign for the iPod, a Gold for the PlayStation commercial "Tractor Beam," a Silver for the PS2 spot "Gravity Bomb" and a Silver for special effects in yet another PS2 spot, "Consequences."
Wieden + Kennedy's offices in Portland and New York, meanwhile, combined for two Golds -- for an Errol Morris-directed Miller High Life campaign out of Portland and the "Beta 7" online spoof campaign for ESPN/Sega out of New York, which was honored in the new category of "Multi-Channel Campaign." W+K/Portland earned Silvers for a Miller High Life single, "Foxhole," and for the Nike commercial "Streaker," while the New York office added an additional Silver for the latest round of its "This is Sportscenter" campaign. In addition, @radical.media earned two Golds and two Silvers for its work on Chiat/Day's iPod campaign and on Wieden's Miller High Life effort.
In all, the ADC awarded 12 Gold medals and 18 Silvers in its traditional advertising categories, two Golds and one Silver for "multi-channel campaigns", and one student award. Additional Golds went to MTV Networks for its "Watch and Learn" animated promo campaign, to New York's DeVito Verdi for a radio campaign for the National Thoroughbred Racing Association, to TBWA/Paris for a guerilla campaign promoting safe driving, to a poster campaign for client Ottoman from Tokyo agency Advision, to BETC Euro RSCG in Paris for an animated short for Evian, and to Wieden + Kennedy/Tokyo for a promotional DVD for Nike. Liem Nguyen of the Chicago Portfolio School won the lone student Gold this year for a spec print campaign for Advil. An exhibition featuring this year's Gold, Silver and Distinctive Merit winners will debut at the Art Directors Club Gallery
in New York on June 3.