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Cingular, AT&T Wireless Merge Messages

Published on .

Cingular "Road Trip"
Now that Cingular's acquisition of AT&T Wireless has passed regulatory muster, BBDO's offices in New York and Atlanta are debuting three new spots to trumpet the strengths of the new Cingular, and the company's new tagline: "Raising the bar."

In one spot, directed by Believe Media's Zack Snyder, we are asked to imagine if star pitchers Randy Johnson and Roger Clemens were combined into one super pitcher known as the "Rocket Unit." In another, shot by In America director Jim Sheridan via Moxie Pictures, people wake up to phones that have suddenly switched to a more powerful network. And finally, in a spot directed by Park Pictures' Lance Acord, we see a man drive across the country for a reunion through a landscape that constantly suggests fully-loaded reception bars.

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