Cliff Freeman & Partners was awarded the Grand Prize at the Radio-Mercury Awards, which were presented at a luncheon at New York's Waldorf-Astoria Hotel on June 6th. The winning spot, "Hannibal," is part of the agency's "60 Second Theater" radio campaign for Hollywood Video, which features plots of well-known movies boiled down to a minute.
Thirteen spots were honored in all, including work for The Newseum from D.C. agency Adworks; for Gordo's Snowboards from Copper in Kalamazoo, Mich.; for the American Legacy Foundation from Arnold Worldwide and Crispin Porter + Bogusky; for FedEx Champion Car Racing from Martin/Williams/Minneapolis; for the Kansas City Blues & Jazz Festival from the David Marks Collaboration in Leawood, Kan.; for NASCAR from Y&R/Chicago; and for CDNOW from Hampel Stefanides, New York. Anheuser-Busch won two awards, one for a spot from Goodby, Silverstein & Partners, San Francisco; the other for "Mr. Horsedrawn Carriage Driver," a spot from DDB/Chicago's "Real American Heroes" campaign. The prize for Hispanic advertising was awarded to a Florida Lottery spot out of Sanchez & Levitan, Miami, while the Star Group in Cherry Hill, N.J., was honored in the PSA category for work for the United Way of Southeastern Pennsylvania.