Absolut: Mulit takes a bow.
Attendees included @radical.media's Frank Scherma and Jon Kamen, who produced the opening film by Mark Waites, a principal at London agency Mother. The short, titled 72-Faced Liar, features a man whose head is trapped in a seemingly endless number of rubber masks. TBWA/Chiat/Day/New York CD Joseph Mazzaferro and account director Kim Wijkstrom were also on hand to pick up the show's top prize for Absolut's Mulit, directed by Smuggler's Ivan Zacharias. They shared the honor with Celsius Films' Harvey Wang, whose The Forgotten Ones, about 93-year-old documentary photographer Milton Rogovin, also happens to be an official selection at the nearby Tribeca Film Festival. (Ann-Christine Diaz)