Whether you're obsessively checking stock prices or browsing the news while talking on the phone, CNN.com puts "the power of CNN under your command," according to a new branding campaign for the network's website that breaks today. Directed by former Ogilvy & Mather creative Brendan Gibbons via Hungry Man (where he recently joined the roster), the effort -- which Gibbons created with fellow Ogilvy alums Guy Barnett and Callum MacGregor, a.k.a. The Brooklyn Brothers -- at once explores how people actually use news websites while allowing CNN's top on-air talent to poke a little fun at themselves.
In the series of 10 spots, we see personalities like Anderson Cooper, Paula Zahn, Wolf Blitzer, Lou Dobbs, Christiane Amanpour and Dr. Sanjay Gupta trying desperately to attend to the idiosyncratic demands of various news junkies. Anderson Cooper talks to a man who only cares about the weather; Blitzer provides second-by-second updates on a businesswoman's stock portfolio; Amanpour corrects a woman's pronunciation of "Iraq"; and Paula Zahn stands patiently by as an office worker becomes obsessed with a mole on his arm and turns to Dr. Gupta for reassurance.