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The madness isn't always confined to the basketball courts. But those who go insane every year trying to pick the perfect bracket can finally rest easy, thanks to the efforts of Coke Zero and Crispin Porter + Bogusky. Upsets, Cinderellas and top-seeded flops are no longer your concern—all you need to worry about is dialing your preferences into the nifty control panel of the Coke Zero NCAA Bracket-O-Matic. The wondrous bracket-building machine then fills out the perfect bracket, reflecting all of your prognosticatory whims and taking into account all of your college basketball tendencies—all without the trouble of thinking, or picking up a pencil. Now, pass the beer nuts!