For Atlanta's New World of Coca-Cola—the recently opened tourist attraction that succeeds the World of Coca-Cola, which made its debut in 1990 and closed in April—the New York-based curating agency Formavision
supplied some globally fizzy art. The central space of Coke's New World, called The Hub, features a large-scale mural created in a collaboration with design studio Plus et Plus
, which, according to Formavision founder Sebastien Agneessens, is an abstract projection of the earth, inspired in part by the cartography of Galileo and Copernicus. If this map-like connection seems less than apparent at first glance, Agneessens notes that The Hub is "all curves, which made it an interesting challenge. We decided to play with this constraint by integrating some Op Art qualities into the work, very much in the style of Victor Vasarely," the late Op pioneer.