Coke "First Gig"
The effort, directed by Park Pictures' Lance Acord, stars an actual high school rock trio from Ithaca, N.Y., called Kievan Rus. As their site explains, they were still called Kiev during the commercial shoot, but it turns out that name was taken. The track from the spots, "Love is Pain," is an adaptation of a song called "Crushing on Anna" -- a tribute to a former member of the band -- with "Anna" changed to "Danny" and another chorus thrown in. The version in the commercial can be downloaded from Coke's site.