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Comcast takes a look into the future with "experts" on the subject, including Luke Skywalker himself, Mark Hamill, in a viral effort from Goodby Silverstein & Partners and Moxie Pictures director Martin Granger that was seeded to science fiction blogs and video sharing sites this weekend. Mention of the brand is omitted until the end, when the credits mention that the show, called Probe, is made possible by a grant from the cable company.