While some marketers show Thanksgiving as a day to be spent lovingly eating and talking with family, Comedy Central is showing the darker tones of the holiday with a campaign that will air all weekend with 38 interstitials set at "The Holiday Parade from Hell, MN." Each spot, produced by Riverstreet Productions in Los Angeles and directed by Jay Lehrfeld and Michael Blum, introduces a different float dedicated to the most dysfunctional parts of the holiday, such as "The Kids' Table," "DUI," the Drunk Uncle Invitational and "Kissing Cousins."
"We tried to drill down into the hard cold reality of many family Thanksgivings and find the dark, often uncomfortable, but funny truths." says Blum, Riverstreet executive producer and co-director of the campaign. "We turned those moments into parade floats--some of which are pretty risqué. Fortunately, we have a good enough relationship with Comedy Central that they trust even our wildest concepts implicitly."