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Coming to IDEA—Shane Smith and Eddy Moretti

Published on .

Shane Smith
Shane Smith
Not long ago, if we had told you that two representatives of Vice magazine would be speaking at the IDEA Conference, no one would think less of you for expecting a tsunami of hookers, blow and frank fashion advice. But when Vice president and founder Shane Smith and VBS founder and executive producer Eddy Moretti take the stage on Thursday they'll be just as likely to talk about engaging an online audience with broadband video, what's so toxic about the oil sands in Alberta and why they decided to visit Sudan.

Eddie Moretti
Eddie Moretti
Launched last March, with some hush-hush help from Viacom and MTV, VBS.tv has already spawned a feature film documentary, Heavy Metal in Baghdad, that premiered at the Toronto International Film Festival in September. By taking Vice's well-known print irreverence into the online video realm Smith and Moretti, among others that include VBS creative director Spike Jonze, have delivered on a promise many brands make but seldom achieve–compelling and entertaining online video content. Buy your tickets to the conference now—at midnight tonight online ordering is closed.
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