We Came, We Saw, We Conferred

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Wisdom was doled out by the bucketful at the joint Creativity-Ad Age IDEA conference here in New York, where over 500 attendees heard industry-leading speakers touch on topics from Walter Matthau to meditation.

The event saw 16 speakers from a diverse array of fields discuss an equally diverse range of topics. The morning began with Russell Simmons, who spoke extemporaneously about the origin of ideas, continued along with Super Geek Robert Stephens—who delivered a presentation worthy of Louis Skolnick—and concluded with an extended, mind-expanding presentation on "Thoughtless Communications" from IDEO principal Paul Bennett and md/co-cco Jane Fulton Suri.

After lunch, BlendTec's George Wright upped the ante by destroying a rake live onstage with one of his company's blenders, then turned the machine's terrible maw to a BlackBerry sacrificed by a member of the audience. The greatest back-to-back dichotomy of the day was when mild-mannered Luis von Ahn, a Carnegie Mellon computer science professor and recipient of a MacArthur genius grant, followed Shane Smith and Eddy Moretti from Vice magazine, Smith declaring earlier "We're naive and stupid and that's always been our strength" and von Ahn generally blowing all assembled minds with his pioneering inventions and thoughts in the area of human computation.

If you couldn't make it, check out a great blow-by-blow of the day at Ad Age's live blog. Elsewhere, Butler, Shine, Stern & Partners' Ed Cotton posted fifteen things he hadn't known before the event at Influx Insights. Cotton also broke out ten interesting points from IDEO's workshop.

Watch video from the presentations here.

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