"Hold the Phone" by Harry Bliss
At the moment, Converse's online gallery includes shorts from the likes of New Yorker cover artist Harry Bliss and video director Alastair McKevitt, as well as a clip from Charles Erdmann and Robin Dafforn, two students at the Miami Ad School. But that's just the beginning. The site includes an open call for new Converse-inspired films and, as the copy explains, "with every contribution, the site will evolve and grow. How big? That's entirely up to you."
"The gallery will continue to be updated," Butler says. "We are continually soliciting and we are continuing to get films in. The agency here is acting as a catalyst and as a creative director. We are the architects of the idea, but this is truly being done by non-advertising people, and I think that's going to be huge for this brand."