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CP+B, BK Spoof Designer Ads

Published on .

A twee designer creates a salad pouch for BK.
If Crispin Porter + Bogusky fails to retain Burger King -- as so many agencies have before -- it won't be for a lack of entertaining commercials. First there was the "Subservient Chicken" viral effort. Then there was a send-up of the Janet Jackson/Super Bowl controversy. Now -- in a spot that broke last night during the series finale of Friends -- CP+B targets, well, Target, in a Zoolanderish spoof of the store's designer-driven spots.

In the new BK spot -- for the chain's "Fire-Grilled Salads" -- we meet Thom Ugoff, an indeterminately European and presposterously twee designer, who discusses how he designed the paper pouch that contains the salads' warm fixings, although it seems like he almost couldn't be bothered. As he says: "The Burger King bows to Ugoff." Director Roman Coppola of the Directors Bureau contributes a pitch-perfect sense of the genre, while Mutato Musika's Mark Mothersbaugh provides the decadent runway soundtrack.

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