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CP+B, Jonze Herald Gap's New Look

Published on .

Gap "Dust"
To announce the re-design of many Gap stores -- which began earlier this year in Colorado -- Crispin Porter + Bogusky has created a commercial to alert customers to the coming changes.

Directed by Spike Jonze via MJZ, the spot shows Gap employees who spontaneously decide to tear their store apart, a scene that quickly devolves into mayhem. "Pardon our dust," the copy assures us. "The all-new Gap is coming."

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