×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CP+B, Jonze Herald Gap's New Look

Published on .



Gap "Dust"
To announce the re-design of many Gap stores -- which began earlier this year in Colorado -- Crispin Porter + Bogusky has created a commercial to alert customers to the coming changes.

Directed by Spike Jonze via MJZ, the spot shows Gap employees who spontaneously decide to tear their store apart, a scene that quickly devolves into mayhem. "Pardon our dust," the copy assures us. "The all-new Gap is coming."

In this article:
Most Popular