CP+B, MJZ, 'Sculptor' Top Gunn Report

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Ikea "Lamp" helps CP+B to the top.
Crispin Porter + Bogusky was the most honored agency at this year's awards shows, according to the 2003 Gunn Report. Before topping this year's report -- which is assembled annually by former Leo Burnett creative and analyst Donald Gunn -- CP+B had never placed higher than 23rd. With three MINI campaigns among the 25 most honored print efforts and Ikea "Lamp" landing the eighth slot among broadcast campaigns, CP+B topped TBWA/Paris, last year's top shop Wieden + Kennedy, Arnold Worldwide/Boston, and Bartle Bogle Hegarty/London and TBWA/London, which tied for fifth. Here are some other highlights from this year's Gunn Report, which will be released later this week.

PRODUCTION COMPANIES: MJZ, which didn't even make the top 25 in last year's report, soared to the top this year, followed by @radical.media, Phenomena/Bangkok, Spectre/London, and Gorgeous Enterprises/London and Partizan, which tied for fifth.



This widely popular spot for Peugeot was the year's winningest commercial, according to the Gunn Report.
COMMERCIALS: The widely popular Peugeot spot "The Sculptor" from Euro RSCG Mezzano Costantini Mignani/Milan topped the chart this year, followed by the Axe Deodorant spot "Metamorphosis" from VegaOlmosPonce/Buenos Aires and "Cartoon" for the National Society for the Prevention of Cruelty to Children from Saatchi & Saatchi/London, which tied for second. Fox Sports' NHL campaign from TBWA/Chiat/Day/San Francisco and la comunidad's effort for MTV Latin American round out the top five.

PRINT: It's no surprise that TBWA/Paris managed to rank second among agencies on the strength of print alone. The shop's work for Sony represented three of this year's five winningest print campaigns. BBH/Singapore topped the list, however, with "Hugging" for Levi's, followed by a three way tie involving two TBWA/Paris efforts -- "Broken Thumb" for Sony's Alpine Racer and "Veteran" for PlayStation -- and a campaign for Zoo Buenos Aires from Del Campo Nazca Saatchi & Saatchi/Buenos Aires. TBWA/Paris nailed down the fifth slot with the Grand Prix-winning "Rebirth" ad for PlayStation.

DIRECTORS: Spectre's Daniel Kleinman and Thai director Thanonchai Sornsrivichai tied for first on this year's directors chart, topping Harvest's Baker Smith and Frank Budgen of Gorgeous Enterprises -- who topped last year's list. Diego Kaplan, who directed the successful "Baby" spot for MTV Latin America, and Mexico's Simon Bross tied for fifth .

ADVERTISERS: Volkswagen, which has been the most-awarded advertiser three of the last four years, regains its title in the 2003 report, knocking Nike back to second place, followed by Sony, newcomer MINI, and MTV.

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