Ikea "Lamp" helps CP+B to the top.
PRODUCTION COMPANIES: MJZ, which didn't even make the top 25 in last year's report, soared to the top this year, followed by @radical.media, Phenomena/Bangkok, Spectre/London, and Gorgeous Enterprises/London and Partizan, which tied for fifth.
This widely popular spot for Peugeot was the year's winningest commercial, according to the Gunn Report.
PRINT: It's no surprise that TBWA/Paris managed to rank second among agencies on the strength of print alone. The shop's work for Sony represented three of this year's five winningest print campaigns. BBH/Singapore topped the list, however, with "Hugging" for Levi's, followed by a three way tie involving two TBWA/Paris efforts -- "Broken Thumb" for Sony's Alpine Racer and "Veteran" for PlayStation -- and a campaign for Zoo Buenos Aires from Del Campo Nazca Saatchi & Saatchi/Buenos Aires. TBWA/Paris nailed down the fifth slot with the Grand Prix-winning "Rebirth" ad for PlayStation.
DIRECTORS: Spectre's Daniel Kleinman and Thai director Thanonchai Sornsrivichai tied for first on this year's directors chart, topping Harvest's Baker Smith and Frank Budgen of Gorgeous Enterprises -- who topped last year's list. Diego Kaplan, who directed the successful "Baby" spot for MTV Latin America, and Mexico's Simon Bross tied for fifth .
ADVERTISERS: Volkswagen, which has been the most-awarded advertiser three of the last four years, regains its title in the 2003 report, knocking Nike back to second place, followed by Sony, newcomer MINI, and MTV.