CP+B, MJZ Top Creativity's Award Show Rankings

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Ikea "Lamp"
With a Grand Prize sweep of Cannes, the One Show and the Clios, Crispin Porter + Bogusky removed much of the suspense surrounding which agency would occupy the top slot on the Winners List in the Creativity Awards Year in Review special supplement, published this week with the July issue of Creativity.

The Winners List, a comprehensive account of who won what on this year's awards circuit, includes the top ten agencies and production companies -- with results weighted to reflect different awards and different shows -- and an inventory of the ten most awarded TV and print ads.

CP+B had a strong showing across several awards shows, as well as across media and client lines. The agency won the Grand Prize at Cannes and the Clios for Ikea "Lamp," and the One Show Best of Show for Mini, as well as awards for work on Truth and Bell, not to mention a Media Lion at Cannes for Molson. Arnold Worldwide was the next most-honored agency on our weighted list, capturing several top plaudits for its VW Beetle campaign, followed by Fallon/Minneapolis, DDB/Chicago and TBWA/Paris.

MJZ topped the list of winningest production companies -- with honors at every show included in the Review -- followed by Anonymous Content, RSA, @radical.media and Gorgeous Enterprises.

The Awards Year in Review issue is a definitive, one-stop recap of one of the most important rites of spring, the advertising awards season. The issue provides lists of TV and print winners from The International Advertising Festival in Cannes; The One Show; British D&AD; The Advertising Club's International Andy Awards; The New York Art Directors Club Awards; the AICP Show; The Clios; and the American Advertising Federation's Addys. From the winners of those shows, two Winners Lists were generated, the Raw and the Cooked. To arrive at the Raw list, agencies and production companies were assigned one point for each Gold, Silver, Bronze or Grand Prize/Best in Show citation -- regardless of award or event -- to provide the most transparent accounting of who won what. The Cooked list was generated using weighted scores, assigning different point values for Grand Prize, Gold, Silver and Bronze awards, and for different shows, in recognition of the fact that some shows are more competitive than others.

CP+B and MJZ topped both the Raw and the Cooked lists in their respective categories. Meanwhile, Arnold's VW campaign was the most-honored TV campaign, while the "Squares" installment of the campaign was the top spot. To see the complete rankings and a list of the ten most lauded campaigns and spots, pick up the July issue of Creativity or, if you're an AdCritic subscriber, click here to download the entire report in PDF format. -Teressa Iezzi

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