CP+B Sees World Through Porn-Colored Glasses

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The world looks better through a pair of D&Gs.
How much difference can a pair of designer sunglasses make? A whole lot, according to a new campaign from Crispin Porter + Bogusky/L.A. for Dolce & Gabbana and vision boutique Selima Optique. In two spots, directed by Michael Carp of Lunarfish, we get the POV of people who seem to be on the verge of Penthouse-caliber encounters. In one, a Latina sex bomb writhes on a hotel patron's bed, while in the other a women is pulled over by an unusually hunky cop. In both cases, however, the steamy scenarios turn out to be mirages created by their D&G shades, and reality turns out to be much more ordinary. Both spots ran this week on L.A. cable, which makes us wonder if a porn-vertising trend is sweeping Tinsel Town.

Last week, we noticed a campaign for L.A. eatery Food Fetish -- directed by Craig Tanimoto of Japanese Monster -- featuring spot-on parodies of lo-fi porn footage. Which came first? Actually, the D&G campaign was shot months ago, when Sally Hogshead was still creative director at CP+B's West Coast office, and she left in March. Must just be something in the zeitgeist -- or the water.

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