Office mates order out.
In CP+B's first outing, Burger King returns to a tagline first introduced in 1974: "Have it your way." The spots themselves, directed by Canadian Martin Granger via Moxie Pictures, are similar in tone to the hit British television series The Office, in which co-workers are captured, documentary-style, with awkward silences and all. In one of two new spots, office workers divvy up lunch and one discovers that another has copied his custom burger. Most of the commercial is spent waiting for the latter's response to the accusation. In the other, a David Brentish employee declares himself the "champion," based on his over-the-top taste in burgers.