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CP+ B Wins Grand Kelly

Published on .

MINI "Slalom": Another winner.
It's about time those kids down at Crispin Porter + Bogusky won an award. As the agency was completing its sweep of the Clios, the One Show and Cannes last week, the shop was also being awarded the Grand Kelly by the Magazine Publishers of America. The award, which carries a $100,000 cash prize, was presented for the agency's launch effort for the MINI, which included magazine executions like "Slalom" (pictured), in which the tiny car careens across a blank spread.

Also cashing in at the Kellys were Peterson Milla Hooks, Minneapolis, which won the Gold Kelly for the Target campaign "Sign of the Times" and Campbell-Ewald Advertising, Warren, Mich., which landed the Silver Kelly with its "Lyrics" campaign for Chevrolet.

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