CPB staffers partner in Goodness

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Rupert Samuel
Rupert Samuel
Former CPB VP/Director of Integrated Production, Rupert Samuel has teamed with another CPB alum, Brian Rekasis and Crispin creative VPs Tom Adams, Paul Keister, Bob Cianfrone to launch a new L.A.-based branding company called Goodness.
Samuel, who had been with CPB 11 years, left the agency in May this year. Adams was CD on American Legacy Foundation, Slim Jim and Geek Squad and contributed to the launch of Burger King and Ikea campaigns. A former Microsoft staffer who had a hand in launching the Xbox and Xbox 360 consoles, Rekasis had formerly been Director of the CPB's Area 51 department, responsible for innovative endeavors such as feature films, book publishing and games including the BK Xbox series.
Cianfrone contributed to major campaigns for Burger King (including Subservient Chicken), truth, IKEA, MINI, Molson, Miller High Life, and Haggar. Keister provided creative direction on Miller Lite, Miller High Life, Gateway and IKEA.
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