(804): Lowery et. al. helped cook up the renditions of "My Way" for The Martin Agency's recent AXA Financial campaign.
(804)'s model mirrors that of various companies -- like Ten Music and SubZero -- that have cropped up in recent years to provide a bridge between advertisers and musical talent. "We tend to be pretty far ahead," Lowery says of his studio when it comes to spotting new talent. "Because there are a lot of rooms here and a lot of stuff going on." Before the official launch, Lowery and RainMaker gave their arrangement a trial run on The Martin Agency's recent AXA Financial campaign, which features various fresh renditions of the Sinatra classic "My Way."
The company's other partners include RainMaker co-founder Kristin O'Connor, Sound of Music partners Miguel Rodriguez and John Morand, and entertainment attorney Kirk Schroder.