Creatives get set to compete in weekend competition

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Creative teams from agencies including Fallon, Crispin Porter & Bogusky, BBH and Wieden + Kennedy are taking place in a global creative competition this weekend, hosted by UK agency Iris.

The 'Urgent Genius' competition will see more than 100 teams go head to head over the course of 48 hours to create content based on this weekend's top shared news stories. The concept of 'Urgent Genius' is based on the current trend of 'newsjacking', where content is created on the back of news trends to benefit from the momentum.

The competition will begin Friday 18th February at 1900 hours (teams' local time) with a briefing on a topic of global interest. Participants have until 1900 hours (local time) Sunday 20th February to produce their content. Content will then be reviewed by a panel of judges, and selected teams will have seven days to seed their content. To win, they must generate the most traffic in terms of 'Likes', shares and views in the seven days following the competition. The best pieces of content will feature at interactive festival SXSW in March.

Teams can enter by visiting the Urgent Genius website. For recent examples of 'Urgent Genius' from across the industry, see the Urgent Genius tumblr.

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