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FROM CREATIVITY: Agency Producers and Art Buyers

Published on .

ON THE COVER: Philippe Starck and Romain Hatchuel
Designer Philippe Starck and former International Advertising Festival CEO Romain Hatchuel are on the cover of the April issue of Creativity -- which hits mailrooms this week -- as they announce the launch of The Key, a consultancy aimed at helping companies create complete brand identities, from product design to strategy and communications. As Starck says, "In many instances, companies who came to see me for a design project ended up buying a full concept. Today, I want to make this a real activity on its own."

ALSO IN THE ISSUE: In a special report on agency producers and art buyers, we talk to the people behind recent work for Volvo, Mastercard, Dr Pepper, Scion and Infiniti (AdCritic subscribers can read these profiles online.) -- and sit down with producers from Goodby Silverstein & Partners, Fallon, Ogilvy & Mather and TBWA/Chiat/Day. And we meet Kevin Thomas, a British director who's making his first big splash in the States. (AdCritic subscribers can view his work online.)

PLUS: DDB/Seattle creative director Eric Gutierrez talks about advocacy advertising; Ground Zero founder Court Crandall looks back as his agency celebrates its 10th anniversary; new agency 72andSunny looks to the future; Hill, Holliday's Jeroen Bours and McKinney + Silver's Jonathan Cude rate recent ads for Coke, Bud, Puma and Lipton; digital artists from Guava, CreoCollective, The Mill, Ring of Fire and Brickyard discuss the state of their craft; and Tony D'Orio talks about his nostalgic photographs for Altoids. And, as always, we round up the latest and greatest advertising and design work from across the country and the world.

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