If you can't tell from the bit of cover wizardry by Craig Cutler from Stockland Martel, this year's Grand Prix winner is the iPhone, a most magnificent class of product transcending great design to become an artifact of our age. Or at least that's what the judges thought.
The iPhone didn't obliterate the competition, though--Master Chief and the Halo 3 "Believe" campaign out of McCann Worldgroup/T.A.G. and AKQA contended for the Grand Prix as well. Winning work also came from Crispin, Porter & Bogusky for its part in the Simpsons movie integrated effort and "Whopper Freakout" for Burger King. Other big winners included Leo Burnett, Chicago for it's "Fresh Salads" work for McDonald's and BBH, London for Levi's "Dangerous Liaisons"
But enough from us. Go and see the winners yourself, read commentary from the people who make the work and start thinking about the next game-changing idea. Stay tuned, as over the next few days we unveil more from the May issue, including our Creativity 50 Roundtable, and hit the darkroom to expose the debauchery of last night's Creativity Awards ceremony here in New York City.