FROM CREATIVITY: CP+B, "Cog" Top Annual Awards Tally

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ON THE COVER: PS2's King of the "Mountain"
The August issue of Creativity -- which hits mailrooms this week -- features our annual recap of the awards season that was. Inside, you'll find show-by-show lists of who won what, comments from award show jurors and our annual ranking of the most-awarded ads, agencies, directors, production companies, networks and advertisers.

Crispin Porter + Bogusky topped our list of the most-awarded agencies for the second year in a row -- based on scoring that takes into account the number and level (e.g. Gold, Silver, Bronze) of awards won -- followed by Goodby, Silverstein & Partners, Arnold Worldwide. TBWA/Paris and DDB/Chicago. Wieden + Kennedy/London, TBWA/Chiat/Day/L.A., Leo Burnett USA, 180/Amsterdam and DDB/London round out the top ten. Among agency networks, TBWA led the way, followed by DDB, BBDO, Wieden + Kennedy and Ogilvy & Mather.

Toyota "Girlfriend," directed by Baker Smith.
Partizan was the winningest production company, followed by, Biscuit Filmworks, Gorgeous and Harvest, with Anonymous Content, Bob Industries, Hungry Man, Chelsea Pictures and MJZ rounding out the top ten. Harvest's Baker Smith, meanwhile, was the most honored director of the season, followed by Honda "Cog" director Antoine Bardou-Jacquet (Partizan), Frank Budgen (Gorgeous) and Noam Murro (Biscuit). DDB/Chicago staffers John Immesoete and Greg Popp (Partizan), Traktor (Partizan), Dayton/Faris (Bob Industries), David Fincher (Anonymous) and Frank Todaro (, now with Moxie Pictures) make up the rest of the top ten.

Honda "Cog"
As for individual ads, the Grand Prix-winning Volkswagen ad "Cops" from DDB/London was the most honored print ad of the year; Vodafone's "Future" effort from interactive agency North Kingdom was the top online campaign; and Wieden + Kennedy/New York's "Beta 7" campaign for Sega was tops in this season's various integrated and innovative marketing categories. In TV, Honda "Cog" was easily the top spot of the year, followed by TBWA/London's Grand Prix-winning "Mountain" spot for PlayStation 2, Nike's "Gamebreakers" commercial from Wieden + Kennedy/Portland, Adidas' "Wake Up Call" from 180/TBWA/Amsterdam and Evian's animated "Waterboy" short from BETC Euro RSCG, Paris, which tied with Adidas for fourth. TBWA/Chiat/Day's colorful effort for the iPod was the most heralded television campaign of the year, followed by Fallon's "Identity Theft" campaign for Citi, and a four way tie for third involving MTV's "Watch and Learn" brand campaign, TBWA/Chiat/Day's latest effort for the PS2 title "Ratchet & Clank," Wieden + Kennedy and Errol Morris' latest round of anthems for Miller High Life, and last year's FedEx push from BBDO/New York and director Frank Todaro.

For more details -- including complete credits for the season's top work -- see the August issue of Creativity. AdCritic subscribers can also view the winningest TV spots and interactive campaigns online. Not a subscriber? To subscribe to Creativity and for one price, click here for a special offer.

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