Burger King CMO Russ Klein joins the King on the cover of October's issue of Creativity
, in which we present creative clients, their work and their philosophies. Along with Burger King, the marketers in our report--adidas, Converse, ESPN, Virgin Mobile, Innocent, Bugaboo, GE and Xbox--have shown that good agency relationships, encouragement of risk-taking and strong identity not only exist, but that they can lead to success. Creativity subscribers can take a look at the stories here
and read about design star Yves Behar's spanking new partnership with MDC and CP+B here
Elsewhere in the issue: Lowe/N.Y. hires three ECDs, Chip Kidd tells of book jacket design and Capote director Bennet Miller returns to commercials. In The Work, take a look at new stuff from Hummer, the United Way, Slim Jim and Vogue Italia. Heat's Steve Stone and Modernista's Lance Jensen take a swing at the Guest Review, and Non-Stop Music and Method share the Sound and Vision page with top spots. Plus, the latest design picks, people on the move, and the Kafka Questionnaire with Incubator Films' Tom de Cerchio.