Creativity cover subject David Droga isn't the only one submerging himself in creative waters. As our February issue demonstrates, today's creatives aren't just art directors and copywriters. They're also designers, programmers, media planners, strategists and every possible combination of the bunch. AdCritic subscribers can read the entire report online, including a profile of The Barbarian Group and Q&As with R/GA's Nick Law, Time Warner CCO Mark D'Arcy, Gyro president Steven Grasse, Taxi ECD Zak Mroueh, Fallon/London creative Juan Cabral, HappyCorp founder Doug Jaeger and TBWA/Chiat/Day/N.Y. GCDs Ian Reichenthal and Scott Vitrone. Additionally, see what plans Droga has for his new creative endeavor, Droga5, in our cover story.
Also in this month's issue, Patrick Hanlon of Thinktopia talks about primal branding, Guy Seese of Goodby and Marty Cooke of SS+K review Super Bowl spots, art director Josh Kilmer-Purcell talks about his memoir of life as an adman by day and drag queen by night, and so much more. Keep an eye out for the issue, which arrives in mailboxes this week.