FROM CREATIVITY: Creativity Awards Report

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The August issue of Creativity -- which hits mailrooms this week -- features the Creativity Awards Report, our annual recap of the awards season that was. Inside, you'll find show-by-show lists of who won what, comments from award show jurors and winners, and our annual ranking of the most-awarded ads, agencies, directors, production companies, creative directors, networks and advertisers.

Crispin Porter + Bogusky topped our list of the most-awarded agencies for the third year in a row -- based on scoring that takes into account the number and level (e.g. Gold, Silver, Bronze) of awards won -- followed by TBWA/Paris, Goodby, Silverstein & Partners, Wieden + Kennedy/London, and TBWA/Chiat/Day/San Francisco. Among agency networks, TBWA led the way, followed by DDB, BBDO, Ogilvy & Mather and Wieden + Kennedy.

Biscuit Filmworks was the winningest production company of the year, followed by Nexus, Untitled (including satellite Reginald Pike), MJZ and Hungry Man. Noam Murro, meanwhile, was the season's most-honored director, followed by Smith & Foulkes of Honda "Grrr" fame, Neill Blomkamp of Spy Films, Smuggler's Brian Beletic and Partizan team Traktor.



Honda "Grrr"
Unsurprisingly, Honda's "Grrr" spot from Wieden + Kennedy/London was the winningest television spot of the year, followed by a pair of Adidas spots from TBWA/Chiat/Day/San Francisco -- "Unstoppable" and "Carry" -- the Lynx spot "Getting Dressed" from BBH/London and the Citroen C4 "Carbot" commercial from Euro RSCG/London. For TV campaigns, Taxi's set for the Canadian Film Centre's Worldwide Short Film Fest led the way, followed by Adidas work by 180/Amsterdam, TBWA/London's "Life on the PlayStation" effort, Adidas' "Impossible is Nothing" cycle from TBWA/Chiat/Day, and Mother/London's star-studded series for Orange.

In print, a campaign for the Anglican Welfare Council from Ogilvy & Mather/Singpore earned the most hardware, while Fallon/N.Y.'s "Pendulum" execution for Time magazine was the winningest print and outdoor ad. Burger King's "Subservient Chicken" phenomenon from Crispin Porter + Bogusky was the standout interactive campaign of the season, while Bud's "Real Men of Genius" -- aided by the addition of a Radio Lions competition in Cannes -- led the pack in this year's radio awards.

For more details -- including the rest of the top ten lists and complete credits for the season's top work -- see the August issue of Creativity. AdCritic subscribers can also view the winningest work and this year's top ten lists online. Not a subscriber? To subscribe to Creativity and AdCritic.com for one price, click here for a special offer.

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