FROM CREATIVITY: Mother's Day Comes Early

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ON THE COVER: The proud mothers of Mother/N.Y.
Four mothers pose on the cover of the November issue of Creativity, which hits mailrooms this week. But they're not just any moms. They're the mothers of Linus Karlsson, Paul Malmstrom, Rob DeFlorio and Andrew Deitchman, the four partners assigned to bring hot U.K. agency Mother to New York. Inside, Creativity editor Teressa Iezzi talks to the foursome about the Mother philosophy and about the challenges of launching a new agency in the current economic climate. (As for which mothers go with which partners, pick up the issue to find out.) Meanwhile, we profile ten directors to watch, plus another ten you should keep your eyes on. (AdCritic subscribers can read the cover story about Mother here, and find out about our ten directors to watch -- and view some of their work -- here.) Also in this issue, McCann-Erickson's Kevin Moehlenkamp and The Richards Group's Chuck Schiller rate new work from Nextel, Southwest, JetBlue and Subway; Primal Scream's Nicole Dionne talks about her new venture, RubberBand Music; and Crispin Porter + Bogusky's Dave Schiff confesses to a nutty practical joke.

PLUS: A look at how Goodby made HP hip; the stories behind the photographs in new campaigns for Puma and Hot Wheels; a peek behind the scenes at Sea Level's effects work for Toyota; talks with Texan editors Sam Selis and Gavin Tatro; and the story behind the booklet design for Less Than Jake's latest CD. And, as always, the latest and greatest work from across the country and the world.

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