|ON THE COVER: VW DJ J. Ralph|
Also in the July issue of Creativity: Music producer Rob Kaplan outlines how ad agencies and record labels can learn to get along; la comunidad's José Mollá talks about connecting American brands and Spanish-speaking consumers; Grey's Jonathan Rodgers and Sedgwick Rd.'s Steve Johnston size up commercials for Nextel, Orange, Snuggle and Brawny; we look behind the scenes of Nike's "Speed Chain" trailer and Portland animation startup Bent Image Lab; Crossroads' Nick Lewin talks about his two decades as a director; art buyers discuss the state of advertising photography; and Modernista's Lance Jensen tells us what he's learned about using music in commercials. And, as always, the latest and greatest work from across the country and the world. PLUS: Subscribers can expect a surprise with their July issues, an all new supplement featuring Creativity's Awards Year in Review. Inside, you'll find lists of winners from the major awards shows, juror interviews and our exclusive rankings of the winningest agencies and production companies.
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