FROM CREATIVITY: The Music Issue

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ON THE COVER: VW DJ J. Ralph
DJ J. Ralph -- who created memorable tracks for the VW commercials "Big Day" and "Squares" -- graces the cover of Creativity's annual music issue, which hits mailrooms this week. Inside, you'll find industry players talking about the brave new world of commercials music, in which the line between licensed and original music is becoming ever more difficult to discern. As Ralph himself says, making music for spots has become "almost a necessary component to the process if you want to make creative music." AdCritic subscribers can read the music report online. To read even more about the business of music in advertising, check out this week's special report in Advertising Age or visit it online.

Also in the July issue of Creativity: Music producer Rob Kaplan outlines how ad agencies and record labels can learn to get along; la comunidad's José Mollá talks about connecting American brands and Spanish-speaking consumers; Grey's Jonathan Rodgers and Sedgwick Rd.'s Steve Johnston size up commercials for Nextel, Orange, Snuggle and Brawny; we look behind the scenes of Nike's "Speed Chain" trailer and Portland animation startup Bent Image Lab; Crossroads' Nick Lewin talks about his two decades as a director; art buyers discuss the state of advertising photography; and Modernista's Lance Jensen tells us what he's learned about using music in commercials. And, as always, the latest and greatest work from across the country and the world. PLUS: Subscribers can expect a surprise with their July issues, an all new supplement featuring Creativity's Awards Year in Review. Inside, you'll find lists of winners from the major awards shows, juror interviews and our exclusive rankings of the winningest agencies and production companies.

To subscribe to Creativity and AdCritic.com for one price, click here for a special offer.

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