Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week. Here, we feature one of the most creative media placements ever, a beverage brand's touching makeover, a 3D Sochi surprise and more.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more