Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week. Among this week's favorites, Meow Mix's Catstarter, which backs your feline-related innovations, and the latest in wearable technology -- a Foxtel soccer shirt that lets viewers feel what the players are experiencing on the pitch.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more