Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week. Among this week's favorites, Meow Mix's Catstarter, which backs your feline-related innovations, and the latest in wearable technology -- a Foxtel soccer shirt that lets viewers feel what the players are experiencing on the pitch.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more