FROM CREATIVITY: Videogames and Ad Schools

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ON THE COVER: Game developers Brian Hastings, Erik Medina and Daniel Arey
Game developers Brian Hastings, Erik Medina and Daniel Arey appear amid digital rubble on the cover of the March issue of Creativity, which hits mailrooms this week. Inside, as marketers begin to realize the potential of in-game advertising, you'll find interviews with these three and other videogame pioneers behind such titles as The Getaway, Ratchet & Clank, Jak & Daxter, and Rise of Kasai. We also offer a report on Attik's return to New York and insight from top editors, who talk about what it takes to cut a great spot in any genre. (AdCritic subscibers can access the Attik profile and the editors feature online.)

ALSO IN THE ISSUE: Creatives rank the top five ad schools; Lowe's Dean Hacohen and Euro RSCG's Jeff Kling review recent ads for Nike, Peugeot, Quiksilver and Tabasco; director Michael Downing speaks up; and BBDO's Jimmy Siegel holds his tongue as he watches his best-selling book, Derailed, become a movie. PLUS: Behind-the-scenes peeks at effects-driven spots for Cadillac, PBS, M&M's and Motorola; the best of non-alcoholic beverage advertising; the designs of Graham Clifford and Trollback + Co.; the sounds of Nike; and the vision of Adidas.

And, as always, we round up the latest and greatest advertising and design work from across the country and the world. Also, it's never been easier for Creativity and AdCritic subscribers to view work they read about in the magazine online. Just visit our monthly Creativity gallery, where we've grouped spots and other video clips to correspond with the sections of the magazine. To subscribe to Creativity and for one price, click here for a special offer.

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