Welcome to our May issue and the first annual Creativity Awards. Yes, more awards, but these are not your everyday industry high fives. Whether borne of a raving booze-fueled fantasy or a real desire to see creative citations break the shackles of categorical evaluation and instead reflect brand creativity according to what consumers love, spend time with, use and pass along is neither here nor there. Our aim was true and with the help of an international collection of jurors, who voted for all the nominated work according to ideas and not category, we had the pleasure of presenting our cubically correct awards to the inaugural winners. The party was fun, too, but the good times don't stop there. Be sure to swing by TheCreativityAwards.com to view the winning work, including behind-the-scenes footage and other extras, as well as meet the esteemed judges, all within the cozy confines of your home or office. It's really just like a regular awards show, without the dressing up, waiting in line at the bar or engaging in forced conversation. Ah, the magic of the interweb.
Also, be sure to check out the Spot Gallery of work highlighted in the magazine, the POV by Brian Collins of Ogilvy's Brand Innovation Group, and Creativity awards judge, on inspiring work and the future of brand creativity and Q&As some of advertising's finest representing at the Tribeca Film Festival.