Former Crispin Porter + Boguksy Interactive ACDs Nuno Ferreira and Ryan Wagman have joined Leo Burnett Chicago as creative directors. Together, the pair oversaw notable digital efforts, including the decorated "Whopper Sacrifice" campaign and the live online Truth About Tony event that subjected NASCAR driver Tony Stewart to a polygraph test challenging his Whopper devotion. Ferreira also worked on BK's Flame, a cologne tinged with subtle whiffs of Whopper-inspired flame grilled beef, while prior to Crispin, Wagman worked at Taxi on the agency's MINI campaign.
The duo is the first major creative signing by Leo Burnett's new CCO Susan Credle, who met the team in the Fall, soon after she took her post in September. "I met their work before I met them," Credle says. "Whopper Sacrifice stopped me in my digital tracks. I was on Facebook and saw the sacrifice work. It made me jealous. One of the oldest marketing tools in the world—a coupon ad—done in a modern, unforgettable way."
Outside of the work, Credle says she hired the pair because "they talk about ideas not theories. They don't seem too interested in politics or posturing. They simply want to create. They are not indulgent when it comes to their creative approach. They are respectful of the brand. And they felt like two people I wouldn't mind having a beer with. Did I mention they are also nice?"
Ferreira and Wagman will start on projects immediately, specifically for Nintendo and Kellogg. They will also be leading a small group of the agency's emerging creatives. "I could put them on five things today that I consider huge creative opportunities," says Credle. "We will be working together to decide which projects are best suited for their talent."See some of Ferreira and Wagman's past work:
The Truth About Tony subjected Tony Stewart to a polygraph test in a live online event
BK's Value Menu Banner ad used a dollar as an AR marker