Florida "Truth": CP+B smells a rat.
Crispin Porter + Bogusky had a good week in Cannes, winning two Media Lions for its launch campaign for the Mini and picking up two Film Lions for anti-smoking work for the Florida Department of Health. The agency's brand new campaign for Florida "Truth" takes a rat's eye view of the tobacco industry. In three spots directed by Will van der Vlugt, a pair of lab rats -- one of whom is Saturday Night Live
alum Victoria Jackson -- debate the ethics of Big Tobacco. Additional credits to CD Alex Bogusky, art director Paul Keister and copywriter Bob Cianfrone.