Six months after chief creative officer Camp arrived with plans to return the San Francisco agency to its former glory he convinced partner in crime Verhoef to join Publicis & Hal Riney with him. "[He said] he wants me to come and help rebuild Riney. Lee Garfinkel had Bob Nelson, Roger has me. I would follow him anywhere," Verhoef said on his second day in the employ of Publicis.
Verhoef's appointment as director of integrated production reunites the duo, which helped drive the comedy agenda in the '90s at Cliff Freeman & Partners as TBWA/Chiat/Day/New York does today and netted scads of awards for all involved. After Freeman, Verhoef freelanced, at times for Camp's nascent shop Camp Arbues, as well as producing spots including Xbox's launch-defining "Jump In" before his recent stint at DDB/San Francisco as director of broadcast production. "The mission for me is to rejoin Roger, and get back that insanity that we both enjoyed when we were at Cliff," Verhoef says. "He's just one of those insanely talented guys. It's rare when you have that synergy, when you think exactly alike. We have the same exact humor; we joke we're both white trash boys that married beautiful blonds from New Jersey."