The latest ad for skateboarding brand DC Shoes, a subsidiary of Quiksilver, came together by chance. According to the company, some of its sponsored pros and staff photographers started playing around with a basketball hoop at the DC training facility in Vista, Calif., staging more and more elaborate trick shots over the course of six months. In the resulting commercial, DC pros Colin McKay, Josh Kalis, Rob Dyrdek, Jason Ellis and Knox Godoy -- locked in an extreme game of H.O.R.S.E. -- are all seen making complicated shots that involve bouncing balls off ramps, using skateboards like catapults or executing tricky maneuvers while still finding the bottom of the net.
The footage -- which DC says is all completely real, if often the result of many attempts -- originally made its way around the internet during the NCAA tournament. Now, after some packaging by Quiksilver agency 72andSunny and edit house Mad River Post, DC "Hoops" is slated to hit ESPN, MTV and MTV2 throughout May and June.