The run-it-once-to-win-an-ad-award strategy is a risky one.
Here's more, in the form of the debacle surrounding DDB Brazil's "Tsunami" print ad and TV spot for the WWF. The client and agency apologized for the print ad and chalked it up to "inexperienced staff," and though DDB Brazil claims it had nothing to do with the spot, there's the uncomfortable matter of the Cannes Lions entry...Read more on the DDB Brazil Tsunami saga on Ad Age.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more