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DDB Brazil's Cannes-entered Tsunami TV spot

Published on .

The run-it-once-to-win-an-ad-award strategy is a risky one.

If you needed proof, you already had plenty.

Here's more, in the form of the debacle surrounding DDB Brazil's "Tsunami" print ad and TV spot for the WWF. The client and agency apologized for the print ad and chalked it up to "inexperienced staff," and though DDB Brazil claims it had nothing to do with the spot, there's the uncomfortable matter of the Cannes Lions entry...

Read more on the DDB Brazil Tsunami saga on Ad Age.

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