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DDB Brings "Men of Genius" to U.S. TV

Published on .

Bud salutes a real man of genius.
Now here's an idea whose time has come. Three years after the idea was translated to television for the U.K. market, DDB/Chicago is bringing its award-winning "Real Men of Genius" radio campaign to television in the U.S. The first two spots to air here are tributes to "Mr. Really Bad Toupee Wearer" and "Mr. Footlong Hotdog Inventor," both of which started as Bud Light radio spots in the "Real American Heroes" campaign, the antecedent to "Real Men of Genius." Both were then exported to Britain as Budweiser brand spots, so long ago that Kuntz & Maguire shot "Hotdog Inventor" out of long lost production company Propaganda Films. Their relaunch in the U.S. -- again as Bud Light spots -- will reportedly blaze the way for new television executions of the campaign.
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