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DDB, Dell Trumpet Productivity with Web Short

Published on .

Dell "Clay's Talent"
How productive will you be with a Dell computer? More productive than a man with 12 fingers, according to a new spot from DDB/Chicago and Hungry Man director David Shane. The commercial -- which is running as a :60 on TV and as a two and a half minute mocumentary on Dell's website -- introduces Clay, an office worker who, thanks to two extra fingers, achieves levels of productivity that inspire admiration, envy and even romantic obsession. Clay loses his edge, however, when his office mates all get new Dell computers, and he is forced to carve out a niche as the office masseuse and shadow puppet entertainer extraordinaire.
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