DDB/London, JWT/Kuala Lumpur Top Cannes Press & Outdoor Awards

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Seeking ads that communicate with pure simplicity, the 22 jurors evaluating nearly 800 short-listed entries in the Press and Outdoor categories selected work from DDB/London and J. Walter Thompson/Kuala Lumpur as the crème de la crème today at the International Advertising Festival in Cannes.

VW "Cops"
"Cops," print advertising for DDB client Volkswagen, and "Missile Car," outdoor work for JWT client television station CH-9 Media, were both "easy to understand while being true to what the brands stand for," said jury president Piyush Pandey, executive chairman and national creative director for Ogilvy & Mather/Mumbai, India. The VW ad features a photograph of policemen abandoning their cruisers and taking cover behind a small, but obviously tough, Polo. The execution for CH-9 featured a truck trailing missile-shaped ballons with copy on the side of the truck promising "Nonstop Action."

CH-9 "Missile Car"
In addition to the Grand Prix selections, judges awarded 69 Gold Lions, 46 Silver Lions and 108 Bronze awards to agencies in 71 countries.

Queried on the future of print, jurors noted that executions increasingly resemble those of outdoor in the use of bold shapes, colors and graphics and little copy. "Print now is being used to stop people," said judge Ian Grais, partner, co-creative director at Rethink in Vancouver. As further evidence of the diminishing distinction between print and outdoor, fellow judge Bas Korsten, creative director at DDB/Amsterdam, said "Eighty-five percent of the entries in print also did well in outdoor." -Lisa Sanders

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