DDB Stockholm Top Winner at Guldägget

By Published on .

DDB took three of the 10 golden eggs awarded, more than any other agency. DDB claimed eggs for the Swedish Armed Forces' recruitment campaign in the integrated category and two McDonald's executions: a traditional Swedish herring and schnapps campaign in print and "Napkin Container" outdoor.

Other Gold winners included "Heidies 15 MB of Fame" for jean-giant Diesel by agency Farfar in the cyber category and, in film, "The Stick" for the country's largest gaming company, Oddset/Svenska Spel, by Waters Widgren /TBWA. Forsman & Bodenfors and Lowe Brindfors dominated the shortlist with 14 entries each. And with only 3 silver eggs, Forsman & Bodenfors went home without gold for the first time in 14 years.

DDB's overwhelming success at the Stockholm event can be seen as a comeback for an agency that went from Cannes fairytale down to 19 employees six years ago. Prior to 2001, work for Diesel brought DDB, then Paradiset, international acclaim as the two-time winner of the Cannes Lion Grand Prix in 1997 and 2001. When its founders left the agency in 2001, several clients followed. But, new CEOs Niclas Melin and Shaun Russell, having bought back 35 percent of the agency from DDB, jump-started a comeback. Several key recruitments and new clients later, DDB Stockholm is once again one of Sweden's largest agencies, boasting blue-chip clients like McDonald's, Volkswagen and Cloetta.

Rounding out the Gold list was Garbergs' "Nine stages, minimum" for the Stockholm International Jazz & Blues Festival in the design category, Ester's "By a Popular Crime Writer" for Forum Publishing in direct mail, King's "Advertising in Deep Water" for travel company Ving in media, GCI Stockholm's "Minimize Me" for Max Hamburger Restaurants in PR and Le Bureau's "Alcohol-help" for the governmental alcohol committee in radio.

For more information on Guldägget.
In this article:
Most Popular