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DDB Tops Radio-Mercury Awards, Again

Published on .

DDB/Chicago picked up its third Grand Prize in five years last week at the Radio-Mercury Awards in New York. The win, for the Bud Light radio spot "Mr. Way Too Much Cologne Wearer," follows top showings in 2000 and 2001, also for spots for Anheuser-Busch.

Other winners at last Wednesday's awards included Anson-Stoner for the Florida Department of Health; Barkley Evergreen & Partners for Sonic Drive-In; Campbell-Ewald for OnStar; Crispin Porter + Bogusky for Telluride; Devito/Verdi for Mount Sinai; Goodby, Silverstein & Partners for Saturn; Lowe/New York for Snuggle; The Richards Group for Motel 6; and Y&R Chicago for Miller. Method Integrated Marketing of Columbus, Oh., was honored in the PSA category for a spot for gay advocacy group Stonewall-Columbus, while The Vidal Partnership was awarded the top Spanish-language prize for a commercial for Heineken.

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