According to the agency, the clip has been seen over a million times on each of the three big viral arenas: YouTube, Break.com and MySpace. Some versions bear a throw to www.no-evil.net and some do not. After a disclaimer, the clip shows a tattooed guy remove his battery, place the phone in the microwave and turn the appliance on. After a short time cooking, the back of the plastic bubbles up and fills out into a disembodied, screeching head.
"We were more concerned with not the flashiness or craziness, but a certain level of coolness and scariness," says Droga5 ECD Ted Royer, who notes the bubbling plastic was something the team noticed doing 'research' microwaving phones prior to the shoot. "We wanted something that was genuinely disturbing. Horrifying is not an area that advertising generally goes into." Smuggler's David Frankham shot the spot two months ago, and it made its debut over Memorial Day weekend.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more