Dentsu West, the U.S. arm of the Japanese holding company giant, has acquired 65-person indie digital shop Firstborn.
The New York-based digital agency is the latest in Dentsu's buying spree under Tim Andree, CEO of Dentsu West. Terms of the Firstborn deal, which has been in the works since last summer, were not disclosed. Firstborn will maintain its name and clients, and says its trio of senior leaders, CEO Michael Ferdman, President Dan LaCivita (left) and Chief Creative JoonYong Park, will all stay on board at the shop.
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