Design Museum reveals longlist for Designs of the Year.

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Dentsu's concept toys Suwappu, Tesco's Homeplus Virtual Store in South Korea, and Beck's Green Box Project have made it to the London Design Museum's longlist for the fifth annual Designs of the Year Awards.

The awards, previously known as the Brit Insurance Designs of the Year, reward designs across seven categories: Architecture, Digital, Fashion, Furniture, Graphics, Product and Transport, with finalists nominated by industry experts.

Yves Behar of fuseproject, winner of the inaugural Design of the Year in 2008 for his One Laptop per Child, continues his run of being nominated in each year since the awards inception. This year Behar is nominated for the Jambox mini wireless music speaker, developed by fuseproject venture design partner Jawbone.

Other nominees featured on Creativity include Nest's Learning Thermostat, and Anomaly and Unit 9's One Thousand Cranes for Japan, while high-profile nominees include Kate Middleton's wedding dress, designed by Sarah Burton, and the London 2012 Olympic torch, designed by Barber Osgerby.

The exhibition opens to the public on February 8th and the final winners will be announced on April 24th. For a full longlist, visit the

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